City University’s programs are designed for working adults who are typically returning to school after some time in the “real world.” We wanted to show prospective students that City U values life experience just as much as time spent in a classroom. We called this philosophy on learning “Citywise” and it became the overarching theme of the school prospectus and recruiting materials.
Project Credits
CW | Sarah Bergey
AD | Kristi Flango
CD | Jim Haven, Matt Peterson
Agency | Creature
